Corporate Identity NAMLIFA's Logo
Three persons sharing and rowing in a single boat : Symbolizes collective human effort and disciplinary character of human being and that NAMLIFA’s members would work closely together for their destination and to maintain unity with harmony and co-operation.
Small circle enclosing the triangle within :
Application of Ethical Conduct in commerce.
Color schemes :
Red represents – Awareness and Caution
Blue represents – Loyalty and Sincerity
The Story of NAMLIFA
The Story of NAMLIFA
In the early 1970s, as Malaysia's financial landscape began to evolve, a group of visionary life insurance professionals recognized a growing need. Life insurance and family takaful were becoming essential tools for financial protection, yet the professionals delivering these services lacked a unified voice. These pioneers saw beyond policies and premiums—they saw people. Families. Futures.
With a shared belief in the value of ethical advice and the critical role advisors play in society, they came together to form what would eventually become the National Association of Malaysian Life Insurance and Family Takaful Advisors (NAMLIFA).
Founded to protect, develop, and empower its members, NAMLIFA quickly grew into a respected body within the financial services sector. Its mission was clear: to uphold the dignity and professionalism of insurance and takaful advisors, ensuring they are equipped not only with technical knowledge but also with strong ethics and purpose.
Over the decades, NAMLIFA has become a cornerstone of Malaysia’s insurance and takaful ecosystem. Through relentless advocacy, quality training, and national recognition programs, it has helped thousands of advisors build meaningful careers while serving millions of Malaysians with trust and compassion.
Today, NAMLIFA stands as a symbol of professionalism, unity, and progress. It bridges the gap between advisors, regulators, and the public—shaping a future where financial protection is a right, not a privilege, and where every advisor is a trusted partner in the journey toward financial security.
Key Objectives
- Protect the Interests of life insurance and takaful professionals.
- Enhance Professionalism through training, certifications, and continuing education.
- Promote Ethical Standards in the financial services industry.
- Engage with Regulators & Stakeholders such as Bank Negara Malaysia (BNM), LIAM, MTA, and others.
Our Mission and Vision
NAMLIFA aims to lead the life insurance industry by providing strong financial services and supporting empowered agency forces.
- Elevating ethical, caring, and professional standards through ongoing training and education.
- Hosting discussions on industry issues in a reputable forum.
- Advocating for supportive legislative and regulatory environments.
- Prioritizing customer needs with a customer-centric approach.
- Boosting the economic well-being of our members.
Our Creed
- On Dealing: Work collaboratively with others, aiming for mutually beneficial outcomes.
- On Goals: Achieve objectives through efficient resource utilization, effective strategies, and ethical methods.
- On Work: Continuously research and innovate to meet the evolving needs of our members.
- On Being: Live courageously, responsibly, passionately, and compassionately while sharing our dreams.
- On Education: Enhance the professional capabilities of our members through relevant training programs.
NAMLIFA aims to lead the life insurance industry by providing strong financial services and supporting empowered agency forces.
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